Blog user onboarding teardown

I don’t like but I love their user onboarding – with apologies to Sir Bob Geldof! Mobile and Web app user onboarding is critical to user retention and avoiding churn in the first moments of the user journey.  If you are well funded you can afford to design a user onboarding experience that rocks, …

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FTUX – is not a rude word (plus upcoming webinar!)

Bess and David recently ran an in-person and on-line “Onboarding and Activation” event. App makers are often confused about how to prioritize onboarding steps and designs that actually may be increasing trialler abandonment and churn. We looked at some great and poor examples. The agenda was: Pirate metrics (quick refresher) and product-led-growth The user journey …

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