In this PLG webinar we had 3 great speakers looking at PLG essentials. ⭐️ David Jones (CEO, Contextual) ⭐️ Mark Hayes (Head of Growth, Plexure) ⭐️ Dennis Kibirev (Chief Growth Officer, Mesh Ai) Running for 45 minutes, it was  packed with loads of PLG info, so contact us if you’d like to get the slides. …

I don’t like Monday.com but I love their user onboarding – with apologies to Sir Bob Geldof! Mobile and Web app user onboarding is critical to user retention and avoiding churn in the first moments of the user journey.  If you are well funded you can afford to design a user onboarding experience that rocks, …

Are you throwing up roadblocks to your users before they’ve Activated in your App? When a user is getting started – quite often there won’t be any data for them to visualize how your product can help. This is a called an Empty State. What is a UX Anti-pattern? What are common examples or poor …

The wave in the last few years of Product Led Growth has been phenomenal, it is most commonly compared with “sales-led” – the dirty secret being that many SaaS companies are really “sales-led”. There is also: marketing led customer led engineering led service led But in this talk, I (cheekily) claim that behind most PLG …

Bess and David recently ran an in-person and on-line “Onboarding and Activation” event. App makers are often confused about how to prioritize onboarding steps and designs that actually may be increasing trialler abandonment and churn. We looked at some great and poor examples. The agenda was: Pirate metrics (quick refresher) and product-led-growth The user journey …