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Microlearning

What is Microlearning and how can it be useful for onboarding mobile users?

George Miller was a psychologist who in 1956  theorized that short-term memory can hold between five and nine pieces of information. This information can be

August 14, 2023
abandonment

The Top 5 Things That Make Users Uninstall Mobile Apps

Introduction  With over 5 million apps available on the major app stores, competition is fierce for user attention and retention. Unfortunately almost 50% of apps

August 10, 2023
Onboarding

What is Contextual Onboarding? and does it make any difference?

Contextual Onboarding is the practice of introducing users to a product via in-app Guides. Adopting this approach Product Managers can make a major improvement in

August 1, 2023
Product Manager

The Rise of B2B Mobile Apps: 3 Examples of Product Teams Getting it Right

Mobile apps aimed at business users (B2B) are growing rapidly as companies realize the benefits of putting tools and information quite literally in the hands

July 27, 2023
activation

Boost Mobile App Retention with These 5 Strategies

Einstein said, “Compound interest is the eighth wonder of the world.” Similarly, small improvements in user retention compound over time, dramatically increasing revenue.   For

July 18, 2023

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