George Miller was a psychologist who in 1956 theorized that short-term memory can hold between five and nine pieces of information. This information can be
Introduction With over 5 million apps available on the major app stores, competition is fierce for user attention and retention. Unfortunately almost 50% of apps
Contextual Onboarding is the practice of introducing users to a product via in-app Guides. Adopting this approach Product Managers can make a major improvement in
Mobile apps aimed at business users (B2B) are growing rapidly as companies realize the benefits of putting tools and information quite literally in the hands
Einstein said, “Compound interest is the eighth wonder of the world.” Similarly, small improvements in user retention compound over time, dramatically increasing revenue. For
