The Product Knowledge Base is dead, it just hasn’t stopped moving yet 61% prefer to just Google it How an App’s customers search for help has rapidly changed – not merely influenced by an “instant gratification” culture (e.g chatbots) but also the user’s context (e.g inApp) and the efficacy of product knowledge bases.    A …

Does the world really love Android more than Apple? Does the world really love Android more than Apple? A report by Electronics Hub in 2021 showed that out of 142 countries, 74 prefer Android over Apple 65 with Belarus, Fiji and Peru showing a draw.  The survey methodology described in the report was based on …

Spending on Apps Overtakes Games on Apple’s Platform for the First Time Ever A strong lead indicator that consumers are depending ever more on mobile phones to conduct their day to day lives is borne out by the latest Sensor Tower Q2 2022 Data Digest: U.S. which reports that spending on Apps Overtakes Games on …

We have exciting news! As the graphic shows, Pointzi is now renaming to Contextual. In hindsight it seemed obvious – our Mission is to be “Contextual”, everything about what we do is to allow your Mobile and Web Apps to provide contextual guidance. Everything about User Activation, Onboarding and Feature Discovery depends on helping when …