Contextual
Contextual

Blog

How Context Marketing Fuels Product-Led Growth

It’s not news that all businesses (and Apps!) are looking for growth, preferably fast-paced. But growth alone isn’t ideal. You desire a healthy, sustainable, and measurable growth process.   Great Product-led companies are known for delivering a product that serves the user (usually self-serve) and encourages inviting colleagues or friends to grow the monetizable user …

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Standups, OKRs, Rituals & Cadence

In this video, I discover that our team is the only one in the room NOT doing daily standups! Seriously, Richard explains the disciplines they use in a remote WFH world (Melbourne was locked down hard, hard, hard at the time of recording). So we discuss some of the challenges they have in executing on …

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User Onboarding Flow: 5 Best App Practices

As product makers, we understand that users usually get overwhelmed when trying out a new app. You have a multitude of features – but the user doesn’t care, they want whatever your marketing has told them.   I saw some user onboarding research: more than 90%** of customers believe that Apps can do better, whereas …

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Context Marketing – The Key Elements

I was on a zoom session yesterday with John Cutler from Amplitude. The session title was “Why Product & Marketing Need to Collaborate…**“  – it was timely given our “Context Marketing” series is suggesting Product Teams think like Marketers. By now, Product Teams mostly accept customer centricity (via segmentation, audiences, cohorts and personas) is the …

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