Category: context

context

The Product Knowledge Base is dead, it just hasn’t stopped moving yet

The Product Knowledge Base is dead, it just hasn’t stopped moving yet 61% prefer to just Google it How an App’s customers search for help

August 9, 2022

activation

For mobile user onboarding. Does the world really love Android more than Apple?

Smartphone manufacturers are clearly the earliest proponents of sophisticated digital product adoption techniques like mobile user onboarding flows and product walkthroughs but how are they

July 24, 2022

activation

Forget Content Marketing. Context Marketing Has Arrived!

By now you are overwhelmed by the daily volume of blog post notifications, newsletters, and relentless social posts on LinkedIn and Twitter. A daily

March 7, 2022