Contextual

Category: JTBD

Context Marketing

How Context Marketing Fuels Product-Led Growth

It’s not news that all businesses (and Apps!) are looking for growth, preferably fast-paced. But growth alone isn’t ideal. You desire a healthy, sustainable, and

Jobs to be done

Product Features and the RICE Score

“Impactful” product features are the backbone of every product-led company. “Impact” is one of the axes of the RICE prioritisation method – we revisit this

Situation, Motivation, Expected Outcome
Continuous Onboarding

Onboarding guru Hulick on JTBD

If you are a Product Manager, Designer, you have probably heard of onboarding guru Samuel Hulick. Even Customer Success people are aware of his tear-downs

JTBD

Don’t build shiny objects

Airwallex’s Richard Jeremiah gives his perspective on how Product Teams should triage the firehose of ideas, feedback and opinions that all compete for precious sprint resources.