Contextual

Category: Progressive Onboarding

Situation, Motivation, Expected Outcome
Continuous Onboarding

Onboarding guru Hulick on JTBD

If you are a Product Manager, Designer, you have probably heard of onboarding guru Samuel Hulick. Even Customer Success people are aware of his tear-downs

iceberg
activation

Onboarding: the tip of the engagement iceberg

We all love to talk about “sprints”. Mature Product teams know that user engagement is a marathon. Startups and under-resourced Product teams think in sprints.