Comparing User Onboarding and Feature Adoption Tools: Contextual vs. Product Fruits

As the software market becomes increasingly saturated, user experience isn’t just about interface design anymore; it’s about helping users quickly discover the value within a product. This makes tools focusing on user onboarding and feature adoption critically important. When users understand and utilize a product’s full range of capabilities, they are more likely to become loyal, long-term customers. With numerous platforms promising smooth user onboarding and effective feature adoption, we’ll zoom in on two noteworthy players: Contextual and Product Fruits.

Contextual, a sophisticated tool dedicated to simplifying user onboarding, has carved a niche for itself with its easy integrations and extensive customization capabilities. It emphasizes reducing the friction new users face, ensuring a seamless transition from sign-up to active product usage. On the other hand, Product Fruits, while also aiding in onboarding, focus is on feature adoption, user feedback collection, and engagement analytics 

User Interface and Design

Contextual: Known for its intuitive design, Contextual allows non-developers to create and edit onboarding guides without any coding. Its drag-and-drop interface ensures that creating onboarding flows remains a breeze, even for those who aren’t tech-savvy.

Product Fruits: While also boasting a user-friendly interface, Product Fruits has onboarding checklists.

Integration and Compatibility

Contextual: Seamlessly integrates with most web applications and offers SDKs for iOS ,Android and ReactNative, ensuring a consistent onboarding experience across platforms.

Product Fruits: With native integrations for major CRMs and marketing tools, Product Fruits excels in environments where inter-tool communication is vital. However, its mobile support isn’t as extensive as Contextual’s.

Customization

Contextual: One of Contextual’s strong points is its deep customization options. You can segment users based on behaviour, location, or device type and deliver tailored onboarding experiences.

Product Fruits: Product Fruits offers similar segmentation featuresand also provides  A/B testing capability, allowing teams to optimize onboarding flows based on actual user data.

Analytics

Contextual: Contextual provides insights into onboarding flow completion rates and user behavior, its analytics suite and provides solid integrations with the most popular leading analytics tools like Mixpanel, Amplitude and Segment for   product managers and growth teams to make informed decisions.

Product Fruits: Product Fruits takes analytics seriously. Beyond onboarding flow data, it gives in-depth insights into feature adoption rates, user feedback, 

Pricing

Contextual: Contextual’s pricing is transparent, with a tiered model catering to startups, growth-stage companies, and enterprises starting at $100 per month for 10,000 monthly active users and 10 concurrent guides and field level featire tracking. They offer a generous free version for up to 10,000 monthly active users limited to 2 concurrent guides and screen level tracking.  Contextual also offer a free trial, allowing businesses to test the waters before committing.

Product Fruits: Product Fruits’ pricing is quote-based, offering customized solutions for different business sizes. While this can be beneficial for tailor-made solutions, some businesses may find the lack of upfront pricing information a bit challenging.

Support and Community

Contextual: With a comprehensive knowledge base and responsive customer support, Contextual ensures users have the resources they need.

Product Fruits: Product Fruits provides dedicated account managers for enterprise clients. Their knowledge base is extensive, and while their community isn’t as large as Contextual’s, the quality of support is commendable.