Comparing User Onboarding and Feature Adoption Tools: Contextual vs. Product Fruits


As the software market becomes increasingly saturated, user experience isn’t just about interface design anymore; it’s about helping users quickly discover the value within a product. This makes tools focusing on user onboarding and feature adoption critically important. When users understand and utilize a product’s full range of capabilities, they are more likely to become loyal, long-term customers. With numerous platforms promising smooth user onboarding and effective feature adoption, we’ll zoom in on two noteworthy players: Contextual and Product Fruits.


Contextual, a sophisticated tool dedicated to simplifying user onboarding, has carved a niche for itself with its easy integrations and extensive customization capabilities. It emphasizes reducing the friction new users face, ensuring a seamless transition from sign-up to active product usage. On the other hand, Product Fruits, while also aiding in onboarding, focus is on feature adoption, user feedback collection, and engagement analytics 


User Interface and Design

Contextual: Known for its intuitive design, Contextual allows non-developers to create and edit onboarding guides without any coding. Its drag-and-drop interface ensures that creating onboarding flows remains a breeze, even for those who aren’t tech-savvy.


Product Fruits: While also boasting a user-friendly interface, Product Fruits has onboarding checklists.


Integration and Compatibility

Contextual: Seamlessly integrates with most web applications and offers SDKs for iOS ,Android and ReactNative, ensuring a consistent onboarding experience across platforms.


Product Fruits: With native integrations for major CRMs and marketing tools, Product Fruits excels in environments where inter-tool communication is vital. However, its mobile support isn’t as extensive as Contextual’s.



Contextual: One of Contextual’s strong points is its deep customization options. You can segment users based on behaviour, location, or device type and deliver tailored onboarding experiences.


Product Fruits: Product Fruits offers similar segmentation featuresand also provides  A/B testing capability, allowing teams to optimize onboarding flows based on actual user data.



Contextual: Contextual provides insights into onboarding flow completion rates and user behavior, its analytics suite and provides solid integrations with the most popular leading analytics tools like Mixpanel, Amplitude and Segment for   product managers and growth teams to make informed decisions.


Product Fruits: Product Fruits takes analytics seriously. Beyond onboarding flow data, it gives in-depth insights into feature adoption rates, user feedback



Contextual: Contextual’s pricing is transparent, with a tiered model catering to startups, growth-stage companies, and enterprises starting at $100 per month for 10,000 monthly active users and 10 concurrent guides and field level featire tracking. They offer a generous free version for up to 10,000 monthly active users limited to 2 concurrent guides and screen level tracking.  Contextual also offer a free trial, allowing businesses to test the waters before committing.


Product Fruits: Product Fruits’ pricing is quote-based, offering customized solutions for different business sizes. While this can be beneficial for tailor-made solutions, some businesses may find the lack of upfront pricing information a bit challenging.


Support and Community

Contextual: With a comprehensive knowledge base and responsive customer support, Contextual ensures users have the resources they need.


Product Fruits: Product Fruits provides dedicated account managers for enterprise clients. Their knowledge base is extensive, and while their community isn’t as large as Contextual’s, the quality of support is commendable.

What about user onboarding for mobile apps?


Contextual is positioned as Mobile First provides and specialises in onboarding guides and Tooltips at a field and button level for iOS, Native Android and React Native enabling sophisticated cross platform onboarding experiences.

Feature Contextual Product Fruits

User Onboarding

Onboarding Flows

Simple, customizable flows.

Customizable flows with design consistency

Tooltips, Pop-ups & Banners

50+ customisable use case templates.

Branded pop-ups, banners, and onboarding checklists

Mobile Support

“Mobile First” Extensive mobile support with SDKs

No mobile support


Mobile-first approach

Mobile-first approach

Mobile support but not primarily focused


Target Pages, Fields and Page level.

Segmentation with A/B testing .

No Code Onboarding flow implementation

Allows non-developers to create/edit without coding

Similar code-free experience but with added design templates


Rapid Feature Announcements



In-depth Analytics Before Feature Rollout



Continuous Feedback Loop



User Analytics

Behavior Tracking



User Segment Analysis



Feature Adoption

User Interface

Intuitive, drag-and-drop

User-friendly with design templates


Behaviour, location, device-based segmentation

Behaviour-based segmentation with A/B testing

User Behaviour Tracking

Basic tracking

Comprehensive tracking linked with analytics suite

Feedback Collection

Basic feedback tools 

Direct feedback collection with 'Feedback Collector'


User Engagement Analytics

Basic engagement metrics

Holistic analytics suite.

Onboarding Analytics

Comprehensive Guide analytics

In-depth feature adoption, feedback, churn prediction


Third Party Integrations

Web apps, SDKs for iOS & Android

Major CRMs, marketing tools

Tool Integrations

Amplitude, Mixpanel, Segment, Webhooks, REST

Native integrations with major CRMs and marketing platforms

Pricing and Support

Pricing Model

Free for up to 10,000 monthly active users. Prices start at $100 per month

Quote-based, customized solutions


Online Chat, Web & Email, Comprehensive knowledge base

Dedicated account managers, extensive knowledge base


Both Contextual and Product Fruits offer robust solutions for businesses intent on improving user onboarding and feature adoption. While Contextual focuses heavily on ease-of-use and mobile application support, Product Fruits leans into analytics, feedback collection. The best choice ultimately depends on a company’s specific needs. For mobile-centric businesses or those needing a straightforward solution, Contextual might be the go-to. However, for organizations where data-driven decisions, feature adoption, and user feedback are paramount, Product Fruits offers a comprehensive toolkit. As with all tools, it’s essential to evaluate both based on your unique requirements and perhaps even leverage trial periods to see which one aligns best with your goals.


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