Goede believes his company’s dilemma was a common one that software businesses such as Spark Pico don’t fully comprehend because they don’t recognize themselves as marketers, rather they see themselves as software people.
As part of the solution, he started using Contextual – a platform that allows Product Managers , UX Designers of Mobile and Web apps to give their customers tailored in-app communications, such as suggestions, tours, comments, and contextual content via a library of Tool Tip templates based on real-time filters and user segments.
“When I first discovered Contextual, I was astounded at how well it suited our needs. Software development is a painfully long and painful process in terms of modifications or upgrades, no matter the business. That’s exactly what Contextual provides for us: it reduces the time it takes us to respond to market changes.”, mentioned Darryl.
“Contextual provides an overlay to Spark Pico’s software and it works incredibly well, as there is a constant need to update and maintain control over our in-app marketing messaging. The ability to adjust the user experience or create a new tooltip overnight is essential due to the limited number of human resources”, said Goede.
“Implementation was a simple process for us, but the biggest benefit I saw was that once we got past the learning curve, I was able to reassign Contextual’s operation to our UX designer, who is very familiar with the type of work that Contextual enables, but not in such a simple and flexible medium. We gave Contextual to our UX/UI person and she ate it up!” Goede added.