Does anyone own your App’s onboarding?

Mel from Canva posted this week about their journey to a $1B valuation. It’s a long but faniscating read that overrides any myth about being an overnight success.

One mind-bending takeaway from the post is this quote:

“In order for Canva to take off — we had to get every person who came into our product to have a great experience in a couple of minutes.”

OK, nothing mind-blowing about that on the surface, but

“…So we spent months perfecting the onboarding experience paying particular attention to users’ emotional journey.”

The whole post is on Medium, check it out here.

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    Contextual & StreetHawk Inc 2023.