Product Adoption


“…you can focus on adoption, retention, expansion, or advocacy;

Or, you can focus on the customers’ Desired Outcome and get all of those things”

Lincoln Murphy (@lincolnmurphy)

  • Go beyond simple onboarding to activate users into more elements of your product
  • See Completion rates of Guides
  • Set Goals for:
    • Specific Guides to verify
    • The most important activation steps
  • Run A/B tests to verify Guides increase adoption of specific features
  • Track historic Screen Visits and Button Clicks
  • Create Funnels from your Goals to ensure users are progressing

The Contextual engagement layer allows you to
guide users and increase adoption.

Educate users fast, create Guides, Tips,  Announcements, embed Videos and Tooltips and Feedback Surveys.

Once configured, no developer time is needed, its WYSIWYG.

Step 1: Design

Create Web and Mobile App tooltips, walkthroughs, launchers and contextual support in a single dashboard
  • Simple to use editor
  • No Coding required
  • Empower non-technical people

Step 2: Target

Trigger walkthroughs, tooltips and inApp education when the user needs it.

  • Real-time segmentation
  • Automatically present a tour or tip based on engagement, behavior or custom tag
  • Engage in context at a specific page and action

Step 3: Measure, Optimize

Experiment, test and refine onboarding and education tooltips to help users understand your App.

  • Drive users to complete actions in your App
  • Run A/B tests
  • Measure engagement and who has completed and reached goals