Product Adoption

“…you can focus on adoption, retention, expansion, or advocacy;

Or, you can focus on the customers’ Desired Outcome and get all of those things”

Lincoln Murphy (@lincolnmurphy)

Go beyond simple onboarding to activate users into more elements of your product
See Completion rates of Guides
Set Goals for:
- Specific Guides to verify
- The most important activation steps
Run A/B tests to verify Guides increase adoption of specific features
Track historic Screen Visits and Button Clicks
Create Funnels from your Goals to ensure users are progressing

The Contextual engagement layer allows you to
guide users and increase adoption.

Educate users fast, create Guides, Tips, Announcements, embed Videos and Tooltips and Feedback Surveys.

Once configured, no developer time is needed, its WYSIWYG.

Create Web and Mobile App tooltips, walkthroughs, launchers and contextual support in a single dashboard

Trigger walkthroughs, tooltips and inApp education when the user needs it.

Experiment, test and refine onboarding and education tooltips to help users understand your App.