Contextual

Retain and grow

Retain and Grow

How does Contextual Onboarding Drive Product Led Growth?

Retain your users by providing them contextual help and monitor the growth

Did you know that it costs five times as much to attract a new customer, than it does to keep an existing one?
The first rule of any business is to retain customers and build a loyal relationship with them, and thereby reduce dependency on customer acquisition costs to grow your business.
Users are increasingly disinclined to get the help they need from product knowledge base resources with over 60% relying on Google for app support increasing the likelihood of user churn.
Continuous onboarding means engaging and helping users with contextual mobile and web tooltips, new feature announcements and in-app help throughout their lifecycle.

  • Feature Announcements
  • Contextual Tooltips
  • In-app video


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Cross platform in-app Tooltips and in-app Announcements

Create beautiful targeted and personalised in app Tooltips Announcements and more across all your app platforms without hard coding Compatible with IOS ,Android, React Native and Web.

Find out more about cross platform user guides

Choose from our library of in app Tooltips and Announcement Templates

Choose from a massive library of over 50 fully customizable in app User Onboarding Guides, Tooltips, Feature Announcements, In app Messaging, FAQs, Carousels and User Surveys.

Over 50 customisable templates to choose from!

Choose from a massive library of over 50 fully customizable in app User Tooltips, Feature Announcements, In app Messaging, FAQs, Carousels and User Surveys.

Find out more about in app Tool tip and Feature Announcement templates

Retention and Growth Analytics

Whether your app is Product Led, or Sales Led, Data Analytics is the ultimate measure of success. Contextual includes a comprehensive range of customisable reports and dashboards that will keep you up to date and on top of the most important numbers;

  • Number of installs
  • Activation
  • Retention
  • Churn rate

Contextual reports and analytics free Product teams from dependencies on engineering to get the key data needed to make critical product decisions.

Find out more about Contextual analytics


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With Contextual creating Mobile and Web app onboarding guides couldn’t be easier

Step 1: Design

Create Web and Mobile App tooltips, walkthroughs, launchers and contextual support in a single dashboard

  • Simple to use Guide designer
  • Over 50 fully customisable Guide and Tooltip templates
  • No Coding required
  • Empower non-technical people
Use Contextual dashboard and the templates to design guides

Step 2: Target

Trigger walkthroughs, tooltips and inApp education when the user needs it.

  • Real-time segmentation
  • Automatically present a tour or tip based on engagement, behavior or custom tag
  • Engage in context at a specific page and action
Target the right users at the right place and at the right time

Step 3: Measure, Optimize

Experiment, test and refine onboarding and education tooltips to help users understand your App.

  • Nudge users to complete actions in your App
  • Measure engagement and who has completed and reached usage goals
View analytics and measure the success of your guides

“We needed a way to change in-app marketing messages on top of our software without killing ourselves in the back room. We gave Contextual to our UX/UI person and she are it up! Contextual has been a game changer!”

Darryl Goede
CEO and founder of Sparkbox