Category: Audience/Segmentation

A/B Testing

How Much Feedback is Enough Feedback?

An essential component for a well-oiled machine that is a product-led company is feedback. It’s a tool that can help better your product, build meaningful

Audience/Segmentation

Onboarding only the users you want

Two extremely exciting companies in B2B SaaS Video are Loom and Bonjoro – they both let users reach out to prospects and customers with short-form

activation

Goals, Segments, User Activation – Part 1

This multipart series covers best practice for activating user’s on their journey. “Activation” has a specific meaning, the way it was defined in McClure’s Pirate