Contextual

Category: Tips

  • Ask questions of our Product Adoption GPT

    Ask questions of our Product Adoption GPT

    We’ve released a Product Adoption GPT for you to ask questions. Its free to use for any  ChatGPT Plus user and answers with quality advice for user about mobile and web app Product Adoption.


    Contextual's Product Adoption GPT

    The Product Adoption Advisor for Growth Teams is a GPT chatbot tailored by us, using materials we have published previously (and some other great content) for advising members of Product Teams (like developers, product managers, designers, growth teams) on topics such as onboarding, feature announcements, user engagement, retention, and addressing churn.

    If you tell the chatbot your job role, hopefully it will personalize the responses to your style and level of understanding with the “right” level of jargon. If it’s not clear, just ask it to clarify.

     

    We’ve specifically applied it to mobile and web apps, leveraging our extensive knowledge and lessons learned from customer experiences.

     

    The GPT understands the user journey and advises on activating product features.

    Give the Product Adoption Advisor a try and let us know how we can improve it for you!

  • Slack’s contextual tips for Huddles

    Slack has either boosted productivity or destroyed it in the workplace ???? – it’s hard to tell! 

    It does however get everyone talking about a topic and we covered previously about how Feature Announcements are done at Slack.

    So it’s no surprise that Slack used contextual tips to announce “Huddles” (Discord-style voice conversations).

    Contextual Tip for Huddle on Mobile channel

    As you can see, contextual tips don’t need to be flashy or complex – they are super-impactful at right-person-right-time.

    Contextual Tip for Huddle on Desktop App
    Contextual Tip for Huddle on Desktop App

  • Announcing the New Contextual Web Creator

    In the upcoming weeks we are releasing an update to our Chrome Extension for web apps.

    This is a great addition and actually shoots past the current mobile guide creation interface which will adopt some of the elements here. Specifically:

    • New design for a user friendly experience & navigation
    • New targeting tool for tip placement & repositioning
    • New guide settings interface with improved selection criteria process for a more streamlined experience
    • Tight point-and-click selection of targets and launchers with css/class/DOM overrides.
    • Search & filter guides easier with the new guide home screen
    • Edit guide name easily

    There are so many great features here, we’ve split it into two videos. If you’ve got any questions, hit us up on support@contextu.al or our on-site chat!

    https://vimeo.com/566908938/641fa71371https://vimeo.com/568797474/a90ded76ab

  • App Leader’s Tips and Popups

    App Leader’s Tips and Popups

    How is it that some apps nail user engagement? What looks so easy is the result of a lot of product measurement and fine tuning.

    The reason why mobile tips, tooltips and guides work is because designers often hide features away to avoid clutter. What you can show on a sidebar (or top menu) in a Desktop App is often not best to show on mobile due to limited screen real-estate or differing layout.

    Successful Apps always work by optimizing feature uptake. Successful Apps eventually add more features that need explanation – this post we have a look at what tips and guides some big players have been doing in 2021. (all of these screencaps are from just the last week or two).

    Twitter

    You could forgive the twitter team for sitting back, sipping on a Sightglass latte. Or perhaps you imagine them freaking out about Clubhouse and rushing to launch Twitter Spaces. But some part of the team are quietly optimizing user’s understanding of how the app works.

    As you can see here, they are testing 2 tips at once. I didn’t think about the bookmark idea before, so kudos to them.

    Twitter-Tip-Example

    Google Calendar

    A nice new feature would not be known by users unless accompanied by a Feature Announcement – the call-to-action “Go to settings” is a perfect example of giving the user the option to uptake that feature. You can do this easily with Contextual and you can measure the uptake.

    Gcal-Popup-Example

    eBay

    eBay benefit if they can encourage us to save our searches. You know you will get inApp reminders, price-drops, emails all based on your stated-interest.

    A latte sipping product manager might think that the “❤️ Save this search” is prominent enough but kudos to this product manager for leaving nothing to chance.

    eBay-Tip-Example

    Calendly

    Calendly may not be as big as the other Goliath’s but you can see Feature Announcements are a great way to deepen the usage of the product. Regardless of whether its mobile apps or mobile web, tips can help users comprehend all the capabilities of your App. As I mentioned in the starting paragraphs: in mobile much is hidden and that is exactly why tips, tours, guides are even more powerful – targeted to right-user-right-time.

    Calendly-Tip-Example

  • Tutorial: Recreating Pastebin’s simple tip

    We sometimes get questions for more content about using the product and some quick start tutorials.

    This simple example shows how you can combine an images and text content into a simple tip. Its based on a simple, no nonsense example from one of the web’s busiest sites: Pastebin and its got a clear Call-to-Action presented in a playful way.

    The tutorial is interesting because it shows what Contextual can and can’t do with a few elements.

    Naturally we could have created an exact copy using our HTML templates, but the goal here was speed and simplicity rather than technique.

    I realized afterwards, I could have the tutorial use the basic blank tip template and built up from there – so that might have been even faster!