Category: User Experience

How to use In-app Surveys to improve your apps ratings
A couple of months ago we looked at The App Uninstall Report from Appsflyer which revealed that almost half of Android apps (49%) were uninstalled within a month of being downloaded, with 49% of those uninstalls occurring within just one day.

One of the key takeaways from the report was; Listen to your users!

“Be part of any conversation about your app on social networks, app stores (through ratings and reviews), and communities. Make sure to tackle negative feedback – both by reaching out personally to aggravated users and by addressing issues within the app”

We recently looked at an application that had very poor average rating on both the App and Play store. The publisher responded to user concerns by investing significantly on improving their App. The next thing they wanted to do was conduct an in-app survey and proactively ask the users if they would provide a five star review on the App/Play Store.

However this approach can be risky because mistiming a request for feedback via survey could result in creating the opposite effect i.e. adding to the negative reviews. Contextual looked at the best and worst time to ask for feedback in a past blog post and provided a list of the “Do’s and Don’ts of Feedback Timing”

Our recommended strategy is to use Contextual to create a user cohort which carefully segments users to receive the survey and make the survey as relevant and timely as possible. In this case any user matched by a specific version of the app i.e the latest version.

To ensure against hitting the user up for feedback prematurely The survey can then be timed to show after a specific period of time they had used the new version of the app for a specific period of time.

Taking it to the next level.

Taking it to the next level is to present the feedback survey after the user has completed a specific task. This can be achieved by enabling Contextual Feature and Screen Tracking and including users who have completed a task in the target segment. For example users who have completed or updated their Profile.

Once the target segment and timing has been set the first step in the feedback process is to ask How the user is enjoying the app and inviting them to provide feedback.
1. We recommended the first modal be designed to give the user the option to dismiss or touch out as well as touch the advance [Let us know] button. If the user dismisses or touches out it may be an indication that they are not happy enough to provide feedback.
2. The next modal offers the user the option to either provide a 5 Star review or indicate that they are not willing to do so. Touching [Yes] takes them to the Apps listing on the Store or a [No] will take them to the next step in the sequence which is the survey.
3. The next modal can be designed to ask the user to either give a score from 1 of 2 ie a ???? or ????or a rating eg #/5.
4. The user can then be presented with a free text field where they can provide feedback directly to the publisher rather than in a public forum like the App or Play Store.
Fortunately the App publisher had a relatively small number of reviews that were less than 4 stars. Both the improvements that have been made in their app and managing the user feedback process in this way will help gather more positive scores and increase their average rating.

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May 12, 2023
Enhancing Crypto App Adoption with Contextual Onboarding and Engagement Strategies
Introduction:

Developers of over 10,000 crypto mobile apps on iOS and Android platforms are facing the challenges posed by the increasing volatility in the crypto market, particularly following the recent FTX crash and its ongoing consequences. As per Statista, the number of Blockchain.com wallet users has surged, surpassing 80 million users in August 2022, with over 122 million Ethereum tokens in circulation. With both centralized exchanges and decentralized crypto apps experiencing explosive growth, the focus has shifted to user onboarding and experience.

User Segmentation and Mobile User Experience:

To improve user retention, several crypto exchanges have adopted targeted approaches, segmenting their audience into “new users” and “experienced traders” and tailoring user experiences accordingly. Similarly, many apps have embraced a mobile user experience-first strategy by offering “Lite” and “Pro” versions of their trading apps, facilitating higher mobile app adoption rates.

The Importance of User Experience and App Store Policies:

Maintaining existing user bases is crucial for sustaining growth in the crypto app space. Mobile apps must now prioritize user experience, as users expect quick and seamless interactions, often within a matter of minutes or seconds. Apple, for example, recently removed almost 25% of apps from its store, citing poor user experience as one of the top three reasons. Additionally, Apple’s tightened restrictions on Crypto and NFT trading platforms, mandating the use of their in-app payment mechanism, have further squeezed profit margins.

Unique Challenges for Crypto App Developers:

Developers of crypto apps face additional constraints, including the ability to swiftly respond to market fluctuations and changing user behaviours . They must also compete for limited software developer resources, all while ensuring user identity privacy, a level of abstraction rarely encountered in finance and B2B apps.

Streamlining User Onboarding and Engagement with Contextual Solutions:

To reduce the overhead of maintaining multiple app versions, such as Lite and Pro, crypto apps can leverage effective user onboarding walkthroughs, in-app messaging, tooltips, and FAQs. This can be achieved through the incorporation of a No-Code SDK SaaS platform like Contextual. By providing contextual user onboarding guides and engagement tools, Contextual enhances crypto mobile apps without requiring developers to write extensive code. Notably, unlike systems reliant on email addresses for user identification, Contextual preserves user privacy by utilizing an “Install ID” – a privacy-protecting identifier generated by the platform for each installed application on a device, such as a phone or tablet. This approach aligns with the privacy-centric ethos of Web3.

Benefits of Contextual Strategy for Crypto Apps:

The Contextual strategy offers three key advantages to crypto apps:
1. Increased user engagement and reduced churn rates through effective onboarding and personalized experiences.
2. Preservation of software development resources and cost savings, thanks to the no-code SDK’s engagement layer.
3. User anonymity protection and the maintenance of user trust through the utilization of Install IDs, which safeguard privacy while optionally allowing linkage to pseudonymous identifiers such as wallet addresses.. more information may be found here
Conclusion:

To thrive in the competitive crypto app landscape, developers must prioritize user onboarding, engagement, and privacy. Contextual solutions, such as contextual walkthroughs, mobile tooltips, and in-app messaging, along with a digital adoption platform, offer effective ways to enhance user experiences, reduce churn, and preserve valuable software development resources. By adopting these strategies, crypto apps can drive adoption, improve user retention, and maintain user trust in the ever-evolving world of cryptocurrencies.
November 28, 2022
Enhancing User Experience and App Retention with Contextual Strategies

Introduction:

In Q3 2022, Apple made a significant move by removing 540,000 apps from the App Store, citing poor user experience as one of the top reasons for their removal. This action represented a quarter-on-quarter reduction of 24.79% in the total number of available apps, bringing the count down to 1,642,759. User experience has emerged as a critical factor, particularly for B2B apps that offer complex functionalities. Failure to prioritize ease of use puts app developers at risk of losing users and facing fierce competition in the market.

The Importance of Mobile User Experience:

Mobile apps are highly vulnerable to user churn, necessitating a focus on providing seamless experiences. With tightening budgets and a shortage of software development skills globally, usability can sometimes take a back seat to features. However, leveraging a No-Code approach can bridge this gap by augmenting app features with engagement elements, enhancing user experience without extensive coding. Contextual, a leading provider of No-Code Product Adoption Platforms, emphasizes the role of its No-Code SaaS plugin for mobile apps in boosting activation and retention rates—the foundations of the AARRR growth metrics.

Unlocking Growth Potential with No-Code Engagement:

Contextual argues that their No-Code solution benefits not only companies pursuing a Product-Led Growth (PLG) strategy but also those adopting Marketing-Led or Sales-Led approaches. By increasing activation rates for Marketing Qualified Leads (MQLs) and Product Qualified Leads (PQLs), companies can drive growth. Additionally, the burden on Customer Success teams can be eased through effective continuous in-app user onboarding, enhancing user retention.

Maximizing App Performance and User Growth:

Apple’s removal of underperforming apps likely targeted the bottom 25% percentile, leaving room for market-leading apps to benefit. However, these apps have likely already captured most of the low-hanging fruit in terms of user growth and are now seeking the next inflection point. By embracing no-code engagement strategies and leveraging contextual walkthroughs, contextual user onboarding, and contextual mobile tooltips, app developers can optimize user experience, activation, and retention.

Conclusion:

In a highly competitive app market, prioritizing user experience is crucial for app developers to remain successful. Apple’s removal of apps with poor user experiences emphasizes the significance of providing seamless interactions and ease of use. Through the adoption of contextual strategies and leveraging no-code engagement tools, app developers can enhance user experiences, drive activation and retention rates, and unlock their app’s growth potential.

November 20, 2022