In this 8min teardown Mellonie Francis of rareiio.com Digital Agency joins me to dig into AirBnB’s first-time-user-experience (FTUX) to see how the user’s job-to-be-done is
Our readers develop and run Apps in competitive markets. Even once “safe” corporates like banks now compete with mobile-first “Neobanks” crafting Apps that are disrupting
In earlier posts we’ve looked at what Google has done to introduce new features and deepen engagement – we call this continuous onboarding. This post
I was listening to a podcast recently with the founder of Headspace a popular meditation App. I’d not used the App but many people I
Slack is one of the fastest growing companies in history taking only 2 years to get to $1B valuation. Their 2017 round was based on
