Contextual

Category: case study

iceberg
activation

Onboarding: the tip of the engagement iceberg

We all love to talk about “sprints”. Mature Product teams know that user engagement is a marathon. Startups and under-resourced Product teams think in sprints.

Atlassian commits on guides

It won’t surprise you that Atlassian is data-driven and the data from their guides is tracked along with other app usage analytics. A few years