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Enhancing Crypto App Adoption with Contextual Onboarding and Engagement Strategies
Introduction:

Developers of over 10,000 crypto mobile apps on iOS and Android platforms are facing the challenges posed by the increasing volatility in the crypto market, particularly following the recent FTX crash and its ongoing consequences. As per Statista, the number of Blockchain.com wallet users has surged, surpassing 80 million users in August 2022, with over 122 million Ethereum tokens in circulation. With both centralized exchanges and decentralized crypto apps experiencing explosive growth, the focus has shifted to user onboarding and experience.

User Segmentation and Mobile User Experience:

To improve user retention, several crypto exchanges have adopted targeted approaches, segmenting their audience into “new users” and “experienced traders” and tailoring user experiences accordingly. Similarly, many apps have embraced a mobile user experience-first strategy by offering “Lite” and “Pro” versions of their trading apps, facilitating higher mobile app adoption rates.

The Importance of User Experience and App Store Policies:

Maintaining existing user bases is crucial for sustaining growth in the crypto app space. Mobile apps must now prioritize user experience, as users expect quick and seamless interactions, often within a matter of minutes or seconds. Apple, for example, recently removed almost 25% of apps from its store, citing poor user experience as one of the top three reasons. Additionally, Apple’s tightened restrictions on Crypto and NFT trading platforms, mandating the use of their in-app payment mechanism, have further squeezed profit margins.

Unique Challenges for Crypto App Developers:

Developers of crypto apps face additional constraints, including the ability to swiftly respond to market fluctuations and changing user behaviours . They must also compete for limited software developer resources, all while ensuring user identity privacy, a level of abstraction rarely encountered in finance and B2B apps.

Streamlining User Onboarding and Engagement with Contextual Solutions:

To reduce the overhead of maintaining multiple app versions, such as Lite and Pro, crypto apps can leverage effective user onboarding walkthroughs, in-app messaging, tooltips, and FAQs. This can be achieved through the incorporation of a No-Code SDK SaaS platform like Contextual. By providing contextual user onboarding guides and engagement tools, Contextual enhances crypto mobile apps without requiring developers to write extensive code. Notably, unlike systems reliant on email addresses for user identification, Contextual preserves user privacy by utilizing an “Install ID” – a privacy-protecting identifier generated by the platform for each installed application on a device, such as a phone or tablet. This approach aligns with the privacy-centric ethos of Web3.

Benefits of Contextual Strategy for Crypto Apps:

The Contextual strategy offers three key advantages to crypto apps:
1. Increased user engagement and reduced churn rates through effective onboarding and personalized experiences.
2. Preservation of software development resources and cost savings, thanks to the no-code SDK’s engagement layer.
3. User anonymity protection and the maintenance of user trust through the utilization of Install IDs, which safeguard privacy while optionally allowing linkage to pseudonymous identifiers such as wallet addresses.. more information may be found here
Conclusion:

To thrive in the competitive crypto app landscape, developers must prioritize user onboarding, engagement, and privacy. Contextual solutions, such as contextual walkthroughs, mobile tooltips, and in-app messaging, along with a digital adoption platform, offer effective ways to enhance user experiences, reduce churn, and preserve valuable software development resources. By adopting these strategies, crypto apps can drive adoption, improve user retention, and maintain user trust in the ever-evolving world of cryptocurrencies.
November 28, 2022
Enhancing User Experience and App Retention with Contextual Strategies

Introduction:

In Q3 2022, Apple made a significant move by removing 540,000 apps from the App Store, citing poor user experience as one of the top reasons for their removal. This action represented a quarter-on-quarter reduction of 24.79% in the total number of available apps, bringing the count down to 1,642,759. User experience has emerged as a critical factor, particularly for B2B apps that offer complex functionalities. Failure to prioritize ease of use puts app developers at risk of losing users and facing fierce competition in the market.

The Importance of Mobile User Experience:

Mobile apps are highly vulnerable to user churn, necessitating a focus on providing seamless experiences. With tightening budgets and a shortage of software development skills globally, usability can sometimes take a back seat to features. However, leveraging a No-Code approach can bridge this gap by augmenting app features with engagement elements, enhancing user experience without extensive coding. Contextual, a leading provider of No-Code Product Adoption Platforms, emphasizes the role of its No-Code SaaS plugin for mobile apps in boosting activation and retention rates—the foundations of the AARRR growth metrics.

Unlocking Growth Potential with No-Code Engagement:

Contextual argues that their No-Code solution benefits not only companies pursuing a Product-Led Growth (PLG) strategy but also those adopting Marketing-Led or Sales-Led approaches. By increasing activation rates for Marketing Qualified Leads (MQLs) and Product Qualified Leads (PQLs), companies can drive growth. Additionally, the burden on Customer Success teams can be eased through effective continuous in-app user onboarding, enhancing user retention.

Maximizing App Performance and User Growth:

Apple’s removal of underperforming apps likely targeted the bottom 25% percentile, leaving room for market-leading apps to benefit. However, these apps have likely already captured most of the low-hanging fruit in terms of user growth and are now seeking the next inflection point. By embracing no-code engagement strategies and leveraging contextual walkthroughs, contextual user onboarding, and contextual mobile tooltips, app developers can optimize user experience, activation, and retention.

Conclusion:

In a highly competitive app market, prioritizing user experience is crucial for app developers to remain successful. Apple’s removal of apps with poor user experiences emphasizes the significance of providing seamless interactions and ease of use. Through the adoption of contextual strategies and leveraging no-code engagement tools, app developers can enhance user experiences, drive activation and retention rates, and unlock their app’s growth potential.

November 20, 2022
Contextual to host Sydney Mobile Apps Meetup “Building Mobile Apps at Scale”

Sydney, November 17, 2022: Contextual set to host the Sydney Mobile Apps Meetup “Building Mobile Apps at Scale” in partnership with Fishburners on level 3, 11 York Street at the Sydney Start-up Hub.

This in-person Meetup chaired by Contextual CEO David Jones will feature a panel of three mobile software developer Superstars in iOS and Android on “Building Mobile Apps at Scale”

Mark Stroebel creator of News24 app. News24 is used by over 1 million users per month and was recently reconfirmed as the most trusted news brand in South Africa.

Ali Kazi has worked on several well known Apps including leading the Android development as the first Android developer to work at Deputy which has over 1.4m downloads. Ali has also been a key contributor to Optus Yes 6.4m downloads for Android).

Daniel Grech has been working on mobile apps for over 10 years. He currently works at Clubhouse, the audio-first social network. Prior to that, he spent years at Meta (nee Facebook) on some of the most widely used apps in the world, such as Instagram and Facebook Messenger. He was also tech lead on the Facebook cryptocurrency wallet – Novi.”

Marc, Ali and Daniel will share their experiences and perspectives in building mobile apps at scale in a “fireside chat” format followed by an AMA session.

The in person places will be limited for this special event. So register now and secure your spot.

You can also join the event online. Zoom details will be sent on registration.

About Contextual.

Contextual provides industry leading Product Adoptions solutions for creators of Mobile and Web applications. Contextual’s No-Code SaaS platform helps product teams, product marketers and customer success and service teams increase product adoption and customer retention through customisable in app mobile and web application user onboarding guides and walkthroughs, in-app messaging, user surveys, user analytics and user adoption statistics. http://contextu.al/

November 14, 2022
Contextual – Leaders in No-Code Product Adoption Tools announce new Product-Led Growth enhancements for Product and Growth Teams of Mobile and Web applications.
Sydney 7 November 2022: To address the explosive demand for Product Led Growth tools, Contextual has just released version 2.5 to deliver no-code user onboarding, activation and retention capabilities allowing Product Teams and Developers to engage users in real-time.

Contextual founder and CEO David Jones commented “10 years ago Marc Andreessen famously observed ‘Software Is Eating the World’ – however, with demand for coders doubling this year – the message is now ‘Software Is Eating the Developers.’

This is why we developed Contextual, a No-Code SaaS platform that helps our customers – Product and Growth Teams pursuing Product-Led Growth strategies for mobile and web applications enhance their applications without having to write code”.

Targeted at Product Teams, Product Managers, Growth Marketers, Designers and Customer Success teams can all use Contextual’s 2.5 release to Activate, Engage and Retain Mobile and Web application Users and reduce user churn

Contextual’s 2.5 release includes the following new features and feature enhancements:
- Automatic Feature Tracking – Using Contextual’s no-code platform version 2.5 enables Product Managers to easily select features, screens and clickable buttons and Custom Tags for their Mobile and Web applications to track analytics user’s interactions – without need for developers or analytics specialists.
  - Product Teams can customize friendly labels for clickable elements or screens for easier tracking and reporting purposes to;
  - Guide users of Mobile and Web apps towards their “Aha moment” more efficiently through contextually targeted tips, tours, inApp Videos and guiding walkthroughs.
  - Create and measure performance of Activation and Retention Goal
- Improved intuitive web based Mobile and Web app Guide Creator enables product teams and designers to create beautiful customised user onboarding walkthroughs, product tours, guides, in-app announcements, tooltips and FAQs for their apps choose from 50 fully customisable templates.
The aforementioned enhancements amplifies Contextual’s existing capabilities including.
- - Unified across IOS, Android and Web Apps – one cohesive Dashboard for all your Apps and their users.
  - Enhanced SaaS architecture supports Mobile and Web Apps with millions of users with analytics in near-real-time.
Jones commented further “Product Led Growth has seen terrific recognition but customers often ask what they actually means for them – this new release gives Product and Growth Teams THE inApp tool for sustained user engagement through Acquisition, Activation, Retention, Referral and Revenue (AARRR**) which are the metrics that matter”.

“Version 2.5 represents a significant milestone in the evolution in the development Contextual and helps both new applications accelerate towards their Acquisition and Activation Goals more quickly and also will help established Mobile and Web applications realise their next growth inflection point”, added Jones.

** the well-known pirate metrics.

About Contextual.

Contextual provides industry leading Product Adoptions solutions for creators of Mobile and Web applications. Contextual’s No-Code SaaS platform helps product teams, product marketers and customer success and service teams increase product adoption and customer retention through customisable in app mobile and web application user onboarding guides and walkthroughs, in-app messaging, user surveys, user analytics and user adoption statistics. http://contextu.al/
November 7, 2022
37% give travel apps the thumbs down, mobile app tooltips are the key to user happiness
With the holiday season on the horizon and the lifting of pandemic travel restrictions downloads for travel apps are up 56% Q2 2022 after having returned to pre-pandemic levels in 2021 according to the website Business of Apps.

However, according to a survey of 5200 mobile travel app users by the app quality firm Applause 37% find that travel apps are not helpful when it comes to changing travel plans and 20% said they were somewhat or very dissatisfied with their overall travel app experiences.

Top of the list user gripes:
- Not being able to find the information they were looking for (18%)
- Slow app response (13%)
- Localisation issues (12%)
- Payment problems (11%)
- Seat or bookings not being honoured on site (10%).
The survey found that the main uses for travel apps are;
- Planning accommodation (23%)
- Flight reservations (21%)
- Purchasing train, ferry or bus tickets (17%)
- Renting a car (12%)
- Entertainment bookings (12%)
- Restaurant reservations (10%)
*source: Applause

One of the more interesting outcomes of the survey revealed that while most users installed 1 to 2 travel apps 45% had installed between 3-6 or more travel apps.

The majority of users (67%) tended to be overall somewhat or extremely satisfied with their travel apps – as long as their plans don’t change.

The survey highlights that just like most other apps, travel apps are optimised towards convenience; however when it comes to performing deeper, more complex functions the lack of mobile in-app help can easily lead to customer dissatisfaction and user churn as reflected in the fact that nearly all users had multiple travel apps on their smartphones.

Industry studies have shown that you cannot offload the support burden on users and expect them to look for help on the service providers web site or knowledge base, with over 60% users resorting to Google for help instead. The lack of contextual mobile in-app tooltips to help users access and use advanced features within the app, like modifying a travel booking leads to either a phone call, on-line chat or an email to your customer service department which can become costly with industry data showing that a customer success intervention of just hour per day spent on mobile user help can cost up to $744.00 in a month.

The Applause study also highlights the glaring fact that when it comes to mobile app services customers have a lot of choice and app developers often have minutes if not seconds to give the user what they need. If users’ needs aren’t immediately satisfied they will churn and install a competitor’s app. This is where a well thought out and designed mobile app contextual user onboarding walkthrough can not only help familiarise new users with all the features of a mobile app, especially the more advanced and complex features, but also help users during their entire user journey by repurposing the onboarding guide content as a mobile in-app contextual tooltip.
November 1, 2022