Category: Product Adoption

Ask questions of our Product Adoption GPT

We’ve released a Product Adoption GPT for you to ask questions. Its free to use for any ChatGPT Plus user and answers with quality advice for user about mobile and web app Product Adoption.

The Product Adoption Advisor for Growth Teams is a GPT chatbot tailored by us, using materials we have published previously (and some other great content) for advising members of Product Teams (like developers, product managers, designers, growth teams) on topics such as onboarding, feature announcements, user engagement, retention, and addressing churn.

If you tell the chatbot your job role, hopefully it will personalize the responses to your style and level of understanding with the “right” level of jargon. If it’s not clear, just ask it to clarify.

We’ve specifically applied it to mobile and web apps, leveraging our extensive knowledge and lessons learned from customer experiences.

The GPT understands the user journey and advises on activating product features.

Give the Product Adoption Advisor a try and let us know how we can improve it for you!

January 11, 2024
Contextual Joins the Inaugural Australian Startup to Scaleup Summit (S2S Summit) as an Exhibitor

Sydney, Thursday 16th November 2023 – Contextual, a pioneering force in Product Adoption, is thrilled to announce its participation as an exhibitor at the first annual Australian Startup to Scaleup Summit (S2S Summit). Organised by Tank Stream Labs, the S2S Summit is set to be a landmark event, celebrating the journey of founders from initial idea to successful exit. This groundbreaking event will be held at the Sydney Startup Hub, located at L1, 11 York Street, Sydney NSW 2000.

The S2S Summit, scheduled for Thursday 16th November 2023, will run from 8:00 AM to 5:00 PM AEDT, offering a platform where Australia’s leading startup and scale-up talent will come together. This event represents an unparalleled opportunity for networking, knowledge sharing, and showcasing the latest innovations in the start-up ecosystem.

David Jones, Founder and CEO of Contextual, expressed his enthusiasm about the event, “We are incredibly proud and excited to be part of the S2S Summit. It’s not just an event; it’s a celebration of the entrepreneurial spirit that drives Australia’s startup scene. We’re particularly thrilled to be competing in the Pitch Comp, which presents a unique opportunity to showcase our cutting edge user onboarding solutions and vision.”

Contextual’s participation underscores its commitment to fostering a collaborative and innovative environment. The company has been at the forefront of delivering cutting-edge Product Adoption solutions and has played a vital role in driving the digital transformation in various industry sectors.

The S2S Summit is more than just a conference; it’s a gathering of the minds, where the brightest and most creative entrepreneurs share their stories, insights, and experiences. It’s a place where ideas meet execution, and dreams transform into reality. The event program is stacked with sessions led by industry experts, panel discussions, and networking opportunities, ensuring attendees gain valuable insights and make meaningful connections.

“We encourage anyone interested in the startup ecosystem, whether they’re entrepreneurs, investors, or enthusiasts, to join us at the S2S Summit. It’s a fantastic opportunity to meet and network with the leaders of Australia’s startup industry. Come visit us at our booth this coming Thursday and see what Contextual is all about – where innovation meets practicality,” added Jones.

The S2S Summit is an essential event for anyone interested in the future of technology, entrepreneurship, and innovation in Australia. Don’t miss the chance to be part of this exciting journey and witness firsthand the vibrancy and dynamism of Australia’s startup culture.

For more information about Contextual and our participation in the S2S Summit, please visit https://www.s2ssummit.com/.

Are you looking to get more users to love your mobile and web apps? Click on the buttons below to get your 14 day free trial or contact us for a demo!

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November 14, 2023
Contextual the no-code platform for mobile and web app Digital Adoption today announces new pricing including a new Free version.
July 3, 2023, Contextual the no-code platform for mobile and web app Digital Adoption today announces new pricing including a new Free version.

New Free version Contextual Track & Guide

The newly announced Free “Track & Guide” version allows product growth teams, Product Managers and Growth Marketers for Mobile and Web applications Track app usage and provide entry level user onboarding walkthroughs to help guide users to their usage goals. Contextual Track & Guide is free of charge for up to 10,000 monthly active users and provides the following capabilities;
- - User reporting and analytics on user engagement
  - daily installs and retained users.
  - Tracking and Reporting on screens and pages.
  - Up to 2 concurrent Guides – page and screen level announcements
Plus more

New entry level Guide & Retain

Starting at just US$100 per month for up to 10,000 monthly active users Guide & Retain provides next level user analytics and a suite of user onboarding tools to Guide users to sustained usage. Guide & Retain provides all of Track & Guide plus the following capabilities;
- Additional Field Level tracking
  - 5 Features (Buttons)
  - 2 custom tags
- 10 concurrent Guides
  - Guides, Tips, Videos, Announcements,
  - Per page FAQ
  - In-app Feedback surveys
- Guide Analytics
- Feedback (NPS, questions)
- Limited Feature Tracking
Plus more

Guide, Retain & Grow

Guide, Retain and Grow is for product growth teams planning for the next growth inflection point. Starting at 10,000 monthly active users Guide, Retain and Growth offers all of Guide & Retain plus.
- Integrations with popular analytics products:
  - Segment, Mixpanel, Amplitude, Webhooks plus more
  - API Access (extended)
- Extended Feature tracking
  - Screens/pages
  - Fields
  - Buttons
- 50 concurrent Guides
  - Multi-language Guides
  - Rich User Targeting
- Segments and Goals
Plus more

David Jones CEO and Founder Contextual commented “we are really excited to be able to put Contextual’s capabilities in the hands of every product manager, growth marketer and growth teams who are aspiring to make awesome products”.

About Contextual

Contextual was designed to understand your consumers’ needs and assist them in their journey to product adoption and retention by giving them a tailored experience. As fierce devotees of Pirate Metrics (AARRR), the company’s mission is to:
- help your users understand your core product utility,
- deepen engagement by Progressive Onboarding.
Most Apps have around 30 seconds to attract the user’s attention after downloading and roughly 3 minutes to give some usefulness to the user. Working with app developers, the Contextual team learned the hard way that without a compelling onboarding experience, your retention rate plummets.

Companies tend to spend a lot of money on Advertising, Sales, and Marketing (the first “A” is acquisition), only to lose customers. Progressively improving a user’s education and comprehension of the product is a priority for the firms from whom we’ve learned. Testing and iteration, enthusiasm, and a focus on “the statistics” are all used to attain this goal. Retention, revenue, referrals, and business development are the prizes. We are here to assist you on your quest.

Contextual is a product delivered by the StreetHawk company and was built on top of the StreetHawk Engagement Automation Platform.

Are you looking to get more users to love your mobile and web apps? Click on the buttons below to get your 14 day free trial or contact us for a demo!

Get Started

Get a Demo

Contact Us
July 3, 2023
Contextual to host Sydney Mobile Apps Meetup “Building Mobile Apps at Scale”

Sydney, November 17, 2022: Contextual set to host the Sydney Mobile Apps Meetup “Building Mobile Apps at Scale” in partnership with Fishburners on level 3, 11 York Street at the Sydney Start-up Hub.

This in-person Meetup chaired by Contextual CEO David Jones will feature a panel of three mobile software developer Superstars in iOS and Android on “Building Mobile Apps at Scale”

Mark Stroebel creator of News24 app. News24 is used by over 1 million users per month and was recently reconfirmed as the most trusted news brand in South Africa.

Ali Kazi has worked on several well known Apps including leading the Android development as the first Android developer to work at Deputy which has over 1.4m downloads. Ali has also been a key contributor to Optus Yes 6.4m downloads for Android).

Daniel Grech has been working on mobile apps for over 10 years. He currently works at Clubhouse, the audio-first social network. Prior to that, he spent years at Meta (nee Facebook) on some of the most widely used apps in the world, such as Instagram and Facebook Messenger. He was also tech lead on the Facebook cryptocurrency wallet – Novi.”

Marc, Ali and Daniel will share their experiences and perspectives in building mobile apps at scale in a “fireside chat” format followed by an AMA session.

The in person places will be limited for this special event. So register now and secure your spot.

You can also join the event online. Zoom details will be sent on registration.

About Contextual.

Contextual provides industry leading Product Adoptions solutions for creators of Mobile and Web applications. Contextual’s No-Code SaaS platform helps product teams, product marketers and customer success and service teams increase product adoption and customer retention through customisable in app mobile and web application user onboarding guides and walkthroughs, in-app messaging, user surveys, user analytics and user adoption statistics. http://contextu.al/

November 14, 2022
Contextual – Leaders in No-Code Product Adoption Tools announce new Product-Led Growth enhancements for Product and Growth Teams of Mobile and Web applications.
Sydney 7 November 2022: To address the explosive demand for Product Led Growth tools, Contextual has just released version 2.5 to deliver no-code user onboarding, activation and retention capabilities allowing Product Teams and Developers to engage users in real-time.

Contextual founder and CEO David Jones commented “10 years ago Marc Andreessen famously observed ‘Software Is Eating the World’ – however, with demand for coders doubling this year – the message is now ‘Software Is Eating the Developers.’

This is why we developed Contextual, a No-Code SaaS platform that helps our customers – Product and Growth Teams pursuing Product-Led Growth strategies for mobile and web applications enhance their applications without having to write code”.

Targeted at Product Teams, Product Managers, Growth Marketers, Designers and Customer Success teams can all use Contextual’s 2.5 release to Activate, Engage and Retain Mobile and Web application Users and reduce user churn

Contextual’s 2.5 release includes the following new features and feature enhancements:
- Automatic Feature Tracking – Using Contextual’s no-code platform version 2.5 enables Product Managers to easily select features, screens and clickable buttons and Custom Tags for their Mobile and Web applications to track analytics user’s interactions – without need for developers or analytics specialists.
  - Product Teams can customize friendly labels for clickable elements or screens for easier tracking and reporting purposes to;
  - Guide users of Mobile and Web apps towards their “Aha moment” more efficiently through contextually targeted tips, tours, inApp Videos and guiding walkthroughs.
  - Create and measure performance of Activation and Retention Goal
- Improved intuitive web based Mobile and Web app Guide Creator enables product teams and designers to create beautiful customised user onboarding walkthroughs, product tours, guides, in-app announcements, tooltips and FAQs for their apps choose from 50 fully customisable templates.
The aforementioned enhancements amplifies Contextual’s existing capabilities including.
- - Unified across IOS, Android and Web Apps – one cohesive Dashboard for all your Apps and their users.
  - Enhanced SaaS architecture supports Mobile and Web Apps with millions of users with analytics in near-real-time.
Jones commented further “Product Led Growth has seen terrific recognition but customers often ask what they actually means for them – this new release gives Product and Growth Teams THE inApp tool for sustained user engagement through Acquisition, Activation, Retention, Referral and Revenue (AARRR**) which are the metrics that matter”.

“Version 2.5 represents a significant milestone in the evolution in the development Contextual and helps both new applications accelerate towards their Acquisition and Activation Goals more quickly and also will help established Mobile and Web applications realise their next growth inflection point”, added Jones.

** the well-known pirate metrics.

About Contextual.

Contextual provides industry leading Product Adoptions solutions for creators of Mobile and Web applications. Contextual’s No-Code SaaS platform helps product teams, product marketers and customer success and service teams increase product adoption and customer retention through customisable in app mobile and web application user onboarding guides and walkthroughs, in-app messaging, user surveys, user analytics and user adoption statistics. http://contextu.al/
November 7, 2022