Contextual

Category: tutorial

  • Ask questions of our Product Adoption GPT

    Ask questions of our Product Adoption GPT

    We’ve released a Product Adoption GPT for you to ask questions. Its free to use for any  ChatGPT Plus user and answers with quality advice for user about mobile and web app Product Adoption.


    Contextual's Product Adoption GPT

    The Product Adoption Advisor for Growth Teams is a GPT chatbot tailored by us, using materials we have published previously (and some other great content) for advising members of Product Teams (like developers, product managers, designers, growth teams) on topics such as onboarding, feature announcements, user engagement, retention, and addressing churn.

    If you tell the chatbot your job role, hopefully it will personalize the responses to your style and level of understanding with the “right” level of jargon. If it’s not clear, just ask it to clarify.

     

    We’ve specifically applied it to mobile and web apps, leveraging our extensive knowledge and lessons learned from customer experiences.

     

    The GPT understands the user journey and advises on activating product features.

    Give the Product Adoption Advisor a try and let us know how we can improve it for you!

  • Unlock the Secrets of Black Friday Success with Contextual User Onboarding!

    Unlock the Secrets of Black Friday Success with Contextual User Onboarding!

    In case you thought it was too early to be talking about Black Friday sales, think again.

    This period from Black Friday through Cyber Monday is make or break for retailers, accounting for up to 40% of annual sales. With the holiday season just six weeks away, data.ai reports a staggering 22% increase in visits to mobile shopping apps as consumers eagerly research, compare prices, and hunt for discounts.

    But here’s the catch: while downloads are important, user engagement on mobile shopping apps has grown nearly twice as fast. The time users spend in these apps directly correlates to higher retail sales. As the world faces an acute shortage of software developers, retailers struggle to quickly adopt a mobile-first strategy to capitalize on this massive trend. Additionally, inflation continues to impact consumer wallets, making the upcoming holiday season even more challenging.

    To win over mobile users and maximize sales, retailers and service providers must do more than simply release a mobile app. They need a solid strategy for mobile app user onboarding and ongoing user engagement. Mobile shopping apps, in particular, are prone to high user churn, making it crucial to guide users to the “Aha moment” swiftly. This moment occurs when users experience the initial value of the app, such as finding a desired product and making a purchase—also known as “Activation.” Activation aligns with the methodology of Product Teams, ensuring the app fulfills a potential customer’s needs to be done (JTBD). Since users invest only a few minutes or even seconds before moving on, a well-designed mobile app walkthrough is essential for them to activate and return to the app repeatedly.

    When it comes to mobile app user onboarding, best practice involves designing contextual mobile app walkthroughs. Contextual mobile tooltips deliver the right information to the right user at the right time, enhancing the onboarding flow and ensuring a seamless user experience.

    Experienced retailers understand the art of maximizing customer spending by optimizing impulse buying decisions. Mobile app shopping is unique because time is of the essence, and users will quickly move on if their needs aren’t met within seconds. This is where contextual mobile in-app tooltips come into play, helping users achieve their goals and nudging them toward the next desired action, such as checkout and continued shopping.

    As mentioned earlier, software development resources are expensive and in high demand. They are also slow. To catch the wave of mobile e-commerce consumers, app developers, designers, and product managers must move faster than traditional software development sprint cycles allow. The market is evolving too rapidly for current methodologies to keep up. That’s where Contextual, a no-code SDK plug-in, becomes invaluable. It empowers product teams to create mobile app user onboarding guides, in-app tooltips, onboarding carousels, mobile app videos, and user feedback surveys through an Engagement layer, without the need for extensive coding. This preserves precious development resources, allowing them to focus on the app’s feature layer.

    Don’t miss out on the incredible opportunities presented by Black Friday and beyond. Embrace Contextual User Onboarding to supercharge your mobile app success and leave your competition in the dust!

  • Product Led Growth – App User Onboarding Strategy and Execution

    Product Led Growth – App User Onboarding Strategy and Execution

    In this Product Led Growth (PLG) webinar, we had three great speakers looking at PLG essentials:

    • David Jones, CEO of Contextual
    • Mark Hayes, Head of Growth at Plexure
    • Dennis Kibirev, Chief Growth Officer at Mesh Ai

    The webinar was packed with loads of PLG info, so contact us if you’d like to get the slides. We’ll definitely be stealing, err…borrowing some!

    In this article, we’ll focus on the section where David covers contextual onboarding and activation.

    Contextual Onboarding and Activation

    Contextual onboarding is a personalized, in-app experience that guides users through the app’s features and functionality. It’s more efficient, scalable, and cost-effective than traditional onboarding methods.

    The goal of contextual onboarding is to help users get up and running quickly and easily, so they can start using the app and experiencing its value.

    Contextual Mobile Tooltips

    Contextual mobile tooltips are a type of contextual onboarding that provides users with help and guidance at the right time. They can be used to explain features, provide instructions, or answer questions.

    Contextual mobile tooltips are a great way to increase user adoption and engagement. They can help users get up and running quickly, and they can also provide ongoing support and guidance.

    Digital Adoption Platforms

    A digital adoption platform (DAP) is a software solution that helps you create and deliver contextual onboarding experiences. DAPs offer a number of benefits, including:

    • A centralized platform for creating and managing onboarding content.
    • The ability to personalize onboarding content for each user.
    • The ability to track user progress and measure the effectiveness of your onboarding efforts.

    DAPs are a great way to automate your contextual onboarding process. They can help you create personalized, in-app experiences that will help your users get up and running quickly and easily.

    How to Enhance Contextual Mobile User Onboarding

    There are a number of ways to enhance contextual mobile user onboarding. Here are a few tips:

    • Start with the user in mind. What are their goals? What do they need to know in order to get started?
    • Keep it short and sweet. Users don’t have time to read through long manuals or watch lengthy videos. Get to the point quickly and concisely.
    • Use visuals. People are more likely to remember information that they see, so use images, videos, and other visuals to help explain your app’s features.
    • Make it interactive. Don’t just tell users what to do, show them. Use interactive elements to help them learn how to use your app.
    • Personalize the experience. The more personalized your onboarding experience is, the more effective it will be. Use triggers to deliver content that is relevant to each individual user.
    • Measure your results. Track user progress and measure the effectiveness of your onboarding efforts. This will help you identify what’s working and what’s not so you can make improvements.

    By following these tips, you can create contextual mobile user onboarding experiences that will help your users get up and running quickly and easily. This will lead to increased engagement, retention, and ultimately, success.

    Conclusion

    Contextual mobile user onboarding is a powerful tool that can help you improve the user experience of your app. By using a DAP, you can create personalized, in-app experiences that will help your users get up and running quickly and easily. This will lead to increased engagement, retention, and ultimately, success.

    Full Webinar Summary

    Once again, contact us if you’d like to see the whole webinar, attend the next one or see the slides. The full topic was: “How to Automate Product-Led Growth” – we’ll discuss what it means to be a product-led software business and provide insights into how to automate your software company’s PLG strategy:

    ✅ HOW PRODUCT LED GROWTH is transforming in 2022

    ✅ EVOLVING YOUR SOFTWARE product’s Product-Led Growth (PLG) model

    ✅ TOOLKIT TO AUTOMATE PLG: from onboarding to retention

  • Monday.com user onboarding teardown

    Monday.com user onboarding teardown

    I don’t like Monday dot com but I love their user onboarding – with apologies to Sir Bob Geldof!

     

    Mobile and Web app user onboarding is critical to user retention and avoiding churn in the first moments of the user journey.  If you are well funded you can afford to design a user onboarding experience that rocks, but what can you do if you are not?

     

    In this video excerpt from a recent masterclass on “App Onboarding & Activation – Tactics to Reduce Churn in Mobile & Web Apps” by David Jones and Bess Eshraghi. David provides an expert teardown of Monday.com’s user onboarding process and highlights what they do well and how you can achieve the same for your product.

    Monday raised $384M in a sector that is very competitive. So they can afford to “splash some cash” ensuring every trialler has a great shot of hitting the “aha moment”. To activate their users they employ some of the following tactics:

    • progressive info capture during registration
    • sunk cost bias to keep you committed to onboarding
    • crafting an initial template experience based on the info you’ve provided.
    • breadcrumbs
    • “invite a team-mate” (shared experience)
    • crafting a first flow very tightly
    • reminder emails to get you back into the app

    You may not have $384M to spend but with a Digital Adoption Platform including Contextual onboarding and Contextual tooltips may get very similar results for user activation and churn reduction.

    ** the word ‘tear-down’ doesn’t imply anything negative, its merely means analysis or deconstruction (see https://www.merriam-webster.com/dictionary/teardown)

    You don’t have to have a Monday.com sized budget to totally rule at mobile and web app user onboarding.  Click on the buttons below to get your 14 day free trial or contact us for a demo! 


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  • Tutorial: Recreating Pastebin’s simple tip

    We sometimes get questions for more content about using the product and some quick start tutorials.

    This simple example shows how you can combine an images and text content into a simple tip. Its based on a simple, no nonsense example from one of the web’s busiest sites: Pastebin and its got a clear Call-to-Action presented in a playful way.

    The tutorial is interesting because it shows what Contextual can and can’t do with a few elements.

    Naturally we could have created an exact copy using our HTML templates, but the goal here was speed and simplicity rather than technique.

    I realized afterwards, I could have the tutorial use the basic blank tip template and built up from there – so that might have been even faster!