In this recent Webinar with Scott Middleton, we discussed the scope of “onboarding”:
- where it starts,
- where it ends and
- how it relates to “Activation” and the “Aha” moment.
This video snippet here shows the Pirate Metrics and where “onboarding” fits.
https://vimeo.com/371037598
The primary message here is that each user who downloads your Mobile App or lands on your Web App is on a journey to their first JTBD.
Job to be done #1 is “Aha” moment
JTBD is one methodology for Product Teams to align their product with the job that a potential customer needs “to to be done”.
When a user evaluates a product the 1st JTBD is a race to verify the product’s usefulness (value) against the time the user invests. Its a critical period.
In the diagram below, the graph illustrates the race to the “aha” moment. The steeper the initial curve, the faster the user establishes your product does the “Job”.
