activation Does the world really love Android more than Apple? Does the world really love Android more than Apple? Does the world really love Android more than Apple? A report by Electronics Hub in 2021 July 24, 2022
activation Spending on Apps Overtakes Games on Apple’s Platform for the First Time Ever Spending on Apps Overtakes Games on Apple’s Platform for the First Time Ever A strong lead indicator that consumers are depending ever more on mobile July 21, 2022
activation Forget Content Marketing. Context Marketing Has Arrived! By now you are overwhelmed by the daily volume of blog post notifications, newsletters, and relentless social posts on LinkedIn and Twitter. A daily March 7, 2022
abandonment Reducing Trialler Abandonment: 5 Tips for Product-Led Companies How many apps do you keep on using after the trial period? Worry not, you are not the only one who does so. Trialler abandonment December 14, 2021
activation Onboarding: the tip of the engagement iceberg We all love to talk about “sprints”. Mature Product teams know that user engagement is a marathon. Startups and under-resourced Product teams think in sprints. July 14, 2021