Aussies love their mobiles! That’s the conclusion of the latest report from Data.ai, which has just released its STATE OF MOBILE 2023 report. The report is packed with an exciting array of geographic and app subgenre insights, and it’s clear that Australians are among the most dedicated mobile users in the world.
According to the report, there were 255 billion new app downloads in 2022, representing a YoY growth of 11%. That’s more than 485,000 apps downloaded per minute. Consumers also spent big on apps, with a total of $167 billion spent on the Appstore, representing a YoY growth of 2%. That’s more than $318,000 spent per minute in 2022.
But it’s not just the number of downloads and amount of money spent that’s impressive; it’s also the amount of time that Australians spend on their mobile devices. The report found that the average user spends 5 hours per day on their mobile, representing a YoY growth of 3%. That’s around one-third of their daily waking hours.
Interestingly Australia did not make the top 20 in terms of number of Apps downloads or hours spent online but ranked #9 for Consumer Spending clocking up almost US$2.4 Billion in 2022. In terms of app subgenres, the report found that business apps made up 50% of the top 20 subgenres downloaded by Australians. Utility and productivity apps, as well as finance apps, were also popular. In Australia specifically, travel apps were particularly popular, with three of the top five growth apps being travel apps. Video and social media apps were also popular, but Australians spent a surprising amount of time on utility and productivity apps, clocking up more than 180 million hours on these types of apps.
The results suggest that mobile user onboarding is crucial for the success of mobile apps. The amount of time that Aussies spent on productivity apps indicates that they value in-app mobile tooltips and a smooth and efficient mobile user onboarding process. This is evident in the popularity of business apps, which often require a thorough onboarding process to ensure that users can make the most of the app’s features.
The report also looked at the $1 Billion Club, which includes the apps and games that generated over $10 million dollars annually in 2022. A total of 1419 apps and games made it into this club, with 224 surpassing $100 million and 10 surpassing $1 billion annually.
Finally, the report found that Aussies love to bank on mobile, with mobile app adoption across top subgenres like Mobile Banking, Digital Wallets & Payment, and Personal Loans seeing rapid growth in 2022. The fintech space has remained highly localized, especially in APAC, with the majority of country’s downloads coming from publishers based in that market.
Overall, the STATE OF MOBILE 2023 report highlights the significant impact that mobile devices and apps have on the lives of Australians. From the amount of time spent on mobile devices to the amount of money spent on apps and mobile ads, it’s clear that Australians are among the most dedicated mobile users in the world. The report also emphasizes the importance of mobile user onboarding, mobile tool tips and contextual onboarding in achieving mobile app success in Australia.
Here are some specific examples of how Digital Product Adopton can be used to improve the user experience of mobile apps in Australia:
- Use tooltips to provide contextual help. Tooltips are a great way to provide users with quick and easy access to help information. When a user hovers over a button or icon, a tooltip can appear to provide more information about what the button or icon does. This can be especially helpful for new users who are still learning how to use the app.
- Use walkthroughs to guide users through the app. Walkthroughs are a great way to introduce new users to the features of an app. A walkthrough can walk users through the app step-by-step, showing them how to use each feature. This can help users get up and running quickly and easily.
- Use surveys to collect feedback. Surveys are a great way to collect feedback from users about their experience with an app. This feedback can be used to improve the app’s user experience and make it more user-friendly.
By using a Digital Adoption Platform like Contextual, app developers can improve the user experience of their apps and make them even more successful in Australia.
