Contextual

Category: Founders

  • Contextual Joins the Inaugural Australian Startup to Scaleup Summit (S2S Summit) as an Exhibitor

    Contextual Joins the Inaugural Australian Startup to Scaleup Summit (S2S Summit) as an Exhibitor

    Sydney, Thursday 16th November 2023 – Contextual, a pioneering force in Product Adoption, is thrilled to announce its participation as an exhibitor at the first annual Australian Startup to Scaleup Summit (S2S Summit). Organised by Tank Stream Labs, the S2S Summit is set to be a landmark event, celebrating the journey of founders from initial idea to successful exit. This groundbreaking event will be held at the Sydney Startup Hub, located at L1, 11 York Street, Sydney NSW 2000.

    The S2S Summit, scheduled for Thursday 16th November 2023, will run from 8:00 AM to 5:00 PM AEDT, offering a platform where Australia’s leading startup and scale-up talent will come together. This event represents an unparalleled opportunity for networking, knowledge sharing, and showcasing the latest innovations in the start-up ecosystem.

    David Jones, Founder and CEO of Contextual, expressed his enthusiasm about the event, “We are incredibly proud and excited to be part of the S2S Summit. It’s not just an event; it’s a celebration of the entrepreneurial spirit that drives Australia’s startup scene. We’re particularly thrilled to be competing in the Pitch Comp, which presents a unique opportunity to showcase our cutting edge user onboarding  solutions and vision.”

    Contextual’s participation underscores its commitment to fostering a collaborative and innovative environment. The company has been at the forefront of delivering cutting-edge Product Adoption solutions and has played a vital role in driving the digital transformation in various industry sectors.

    The S2S Summit is more than just a conference; it’s a gathering of the minds, where the brightest and most creative entrepreneurs share their stories, insights, and experiences. It’s a place where ideas meet execution, and dreams transform into reality. The event program is stacked with sessions led by industry experts, panel discussions, and networking opportunities, ensuring attendees gain valuable insights and make meaningful connections.

    “We encourage anyone interested in the startup ecosystem, whether they’re entrepreneurs, investors, or enthusiasts, to join us at the S2S Summit. It’s a fantastic opportunity to meet and network with the leaders of Australia’s startup industry. Come visit us at our booth this coming Thursday and see what Contextual is all about – where innovation meets practicality,” added Jones.

    The S2S Summit is an essential event for anyone interested in the future of technology, entrepreneurship, and innovation in Australia. Don’t miss the chance to be part of this exciting journey and witness firsthand the vibrancy and dynamism of Australia’s startup culture.

    For more information about Contextual and our participation in the S2S Summit, please visit https://www.s2ssummit.com/.

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  • A product led indie developer journey

    A product led indie developer journey

    This second part of interview with fintech product Navexa’s founder gives insight into what it takes to be an indie developer.

    Bootstrapping a product and startup in one of the most courageous things to do in tech and something employees never really understand.

    Navarre gives me insight into his journey developing Navexa as an independent and how he has funded things so far.


  • When should a startup get dedicated product management?

    When should a startup get dedicated product management?

    Steen Anderssen sat down with me for a fireside in front of around 200 Product Management folks. I asked the question: “When should a startup get dedicated Product Management?”

    This short video provides some surprising insight into how Atlassian thinks and how the founders remain in contact with product vision regardless of how large the company has grown.

  • Getting Product Market Fit – Part 1: Founder Market Fit

    We are involved with Product Managers globally but we’re in a Sydney startup community of a few hundred companies in one building! Its an amazing place of learning and serendipity. Some of these startups are building the future and this short series of posts dives deep on recurring challenges we hear.

    This first post is a fireside chat on Product Market Fit I did with Elliot Ng – Director of Product Management, Search at Google and a veteran of 3 startups. It was a great talk and he brought a lot of wisdom to the night.

    In this clip we explored challenges of getting early stage product market fit and the role of founders – too often these days there are startups with a solution looking for a problem, Elliot explains the best case:

    Here, Elliot covers the scenario where true disruption, or market transition is occurring and even the founders don’t have subject matter expertize.

    And here is the ideal founder situation where one member of the team has deep industry experience and this informs the startup’s mission right from the start.

    In other words this is called Founder/Market Fit!

    As Steve Blank would say – “Get out of the building!”

    Here Elliot describes how they rapidly validated their product via pitching and correlating across multiple prospects and existing customers.

    And lastly for this post, discusses how focussing on hypotheses that confirm whether you have a business or not is the priority.

    In the next post, we’ll look at founders as product managers and the best ways to not get deluded about your product.