Contextual

Category: growth

  • Contextual Joins the Inaugural Australian Startup to Scaleup Summit (S2S Summit) as an Exhibitor

    Contextual Joins the Inaugural Australian Startup to Scaleup Summit (S2S Summit) as an Exhibitor

    Sydney, Thursday 16th November 2023 – Contextual, a pioneering force in Product Adoption, is thrilled to announce its participation as an exhibitor at the first annual Australian Startup to Scaleup Summit (S2S Summit). Organised by Tank Stream Labs, the S2S Summit is set to be a landmark event, celebrating the journey of founders from initial idea to successful exit. This groundbreaking event will be held at the Sydney Startup Hub, located at L1, 11 York Street, Sydney NSW 2000.

    The S2S Summit, scheduled for Thursday 16th November 2023, will run from 8:00 AM to 5:00 PM AEDT, offering a platform where Australia’s leading startup and scale-up talent will come together. This event represents an unparalleled opportunity for networking, knowledge sharing, and showcasing the latest innovations in the start-up ecosystem.

    David Jones, Founder and CEO of Contextual, expressed his enthusiasm about the event, “We are incredibly proud and excited to be part of the S2S Summit. It’s not just an event; it’s a celebration of the entrepreneurial spirit that drives Australia’s startup scene. We’re particularly thrilled to be competing in the Pitch Comp, which presents a unique opportunity to showcase our cutting edge user onboarding  solutions and vision.”

    Contextual’s participation underscores its commitment to fostering a collaborative and innovative environment. The company has been at the forefront of delivering cutting-edge Product Adoption solutions and has played a vital role in driving the digital transformation in various industry sectors.

    The S2S Summit is more than just a conference; it’s a gathering of the minds, where the brightest and most creative entrepreneurs share their stories, insights, and experiences. It’s a place where ideas meet execution, and dreams transform into reality. The event program is stacked with sessions led by industry experts, panel discussions, and networking opportunities, ensuring attendees gain valuable insights and make meaningful connections.

    “We encourage anyone interested in the startup ecosystem, whether they’re entrepreneurs, investors, or enthusiasts, to join us at the S2S Summit. It’s a fantastic opportunity to meet and network with the leaders of Australia’s startup industry. Come visit us at our booth this coming Thursday and see what Contextual is all about – where innovation meets practicality,” added Jones.

    The S2S Summit is an essential event for anyone interested in the future of technology, entrepreneurship, and innovation in Australia. Don’t miss the chance to be part of this exciting journey and witness firsthand the vibrancy and dynamism of Australia’s startup culture.

    For more information about Contextual and our participation in the S2S Summit, please visit https://www.s2ssummit.com/.

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  • Contextual to host Sydney Mobile Apps Meetup “Building Mobile Apps at Scale”

    Contextual to host Sydney Mobile Apps Meetup “Building Mobile Apps at Scale”

    Sydney, November 17, 2022: Contextual set to host the Sydney Mobile Apps Meetup “Building Mobile Apps at Scale” in partnership with Fishburners on level 3, 11 York Street at the Sydney Start-up Hub.

    This in-person Meetup chaired by Contextual CEO David Jones will feature a panel of  three mobile software developer Superstars in iOS and Android on “Building Mobile Apps at Scale”

    Mark Stroebel creator of News24 app. News24 is used by over 1 million users per month and was recently reconfirmed as the most trusted news brand in South Africa.

    Ali Kazi has worked on several well known Apps including leading the Android development as the first Android developer to work at Deputy which has over 1.4m downloads. Ali has also been a key contributor to Optus Yes 6.4m downloads for Android).

    Daniel Grech has been working on mobile apps for over 10 years. He currently works at Clubhouse, the audio-first social network. Prior to that, he spent years at Meta (nee Facebook) on some of the most widely used apps in the world, such as Instagram and Facebook Messenger. He was also tech lead on the Facebook cryptocurrency wallet – Novi.”

    Marc, Ali and Daniel will share their experiences and perspectives in building mobile apps at scale in a “fireside chat” format followed by an AMA session.

    The in person places will be limited for this special event. So register now and secure your spot.

    You can also join the event online. Zoom details will be sent on registration.

    About Contextual.

    Contextual provides industry leading Product Adoptions solutions for creators of Mobile and Web applications.  Contextual’s No-Code SaaS platform helps product teams, product marketers and customer success and service teams increase product adoption and customer retention through customisable in app mobile and web application user onboarding guides and walkthroughs, in-app messaging, user surveys, user analytics and user adoption statistics. http://contextu.al/

  • Unlock the Secrets of Black Friday Success with Contextual User Onboarding!

    Unlock the Secrets of Black Friday Success with Contextual User Onboarding!

    In case you thought it was too early to be talking about Black Friday sales, think again.

    This period from Black Friday through Cyber Monday is make or break for retailers, accounting for up to 40% of annual sales. With the holiday season just six weeks away, data.ai reports a staggering 22% increase in visits to mobile shopping apps as consumers eagerly research, compare prices, and hunt for discounts.

    But here’s the catch: while downloads are important, user engagement on mobile shopping apps has grown nearly twice as fast. The time users spend in these apps directly correlates to higher retail sales. As the world faces an acute shortage of software developers, retailers struggle to quickly adopt a mobile-first strategy to capitalize on this massive trend. Additionally, inflation continues to impact consumer wallets, making the upcoming holiday season even more challenging.

    To win over mobile users and maximize sales, retailers and service providers must do more than simply release a mobile app. They need a solid strategy for mobile app user onboarding and ongoing user engagement. Mobile shopping apps, in particular, are prone to high user churn, making it crucial to guide users to the “Aha moment” swiftly. This moment occurs when users experience the initial value of the app, such as finding a desired product and making a purchase—also known as “Activation.” Activation aligns with the methodology of Product Teams, ensuring the app fulfills a potential customer’s needs to be done (JTBD). Since users invest only a few minutes or even seconds before moving on, a well-designed mobile app walkthrough is essential for them to activate and return to the app repeatedly.

    When it comes to mobile app user onboarding, best practice involves designing contextual mobile app walkthroughs. Contextual mobile tooltips deliver the right information to the right user at the right time, enhancing the onboarding flow and ensuring a seamless user experience.

    Experienced retailers understand the art of maximizing customer spending by optimizing impulse buying decisions. Mobile app shopping is unique because time is of the essence, and users will quickly move on if their needs aren’t met within seconds. This is where contextual mobile in-app tooltips come into play, helping users achieve their goals and nudging them toward the next desired action, such as checkout and continued shopping.

    As mentioned earlier, software development resources are expensive and in high demand. They are also slow. To catch the wave of mobile e-commerce consumers, app developers, designers, and product managers must move faster than traditional software development sprint cycles allow. The market is evolving too rapidly for current methodologies to keep up. That’s where Contextual, a no-code SDK plug-in, becomes invaluable. It empowers product teams to create mobile app user onboarding guides, in-app tooltips, onboarding carousels, mobile app videos, and user feedback surveys through an Engagement layer, without the need for extensive coding. This preserves precious development resources, allowing them to focus on the app’s feature layer.

    Don’t miss out on the incredible opportunities presented by Black Friday and beyond. Embrace Contextual User Onboarding to supercharge your mobile app success and leave your competition in the dust!

  • For mobile user onboarding. Does the world really love Android more than Apple?

    For mobile user onboarding. Does the world really love Android more than Apple?

    Smartphone manufacturers are clearly the earliest proponents of sophisticated digital product adoption techniques like mobile user onboarding flows and product walkthroughs but how are they faring in their global battle for hearts and minds? 

    A report by Electronics Hub in 2021 showed that out of 142 countries, 74 prefer Android over Apple 65 with Belarus, Fiji and Peru showing a draw.  The survey methodology described in the report was based on sentiment analysis of over 347,000 tweets.

     

    What was remarkable about the survey is that North America overwhelmingly prefers Android (yep you read that right) over Apple with Android averaging 32, over Apple 19 in terms of positive sentiment.  Curiously Poland emerged as the world’s number 1 Android hater with 34% of tweets averaging negative.  Latvia ranked as the world’s number one Apple hater with 35% tweets about Apple averaging negative.

     

    Whatever religious standing consumers hold over either platform the sentiment doesn’t stack up when it comes to B2B and B2B2C mobile apps.  A tally of Apple and Android SDKs for three of the most popular analytics firms Segment, Amplitude and Mixpanel tell a very different story. A sample of Business and Finance apps using SDKs for the aforementioned analytics firms reveal Apple as the clear front runner with almost double the number of SDKs over Android.

     

    Love or hate when it comes to the question of how users feel the apps they use, analytics will provide some insight however they don’t provide any tools enabling quick response to change or influence user behaviour.   App developers are largely limited to hard coding which extends to any user engagement strategies like mobile app user onboarding tours, product walkthroughs, contextual mobile tooltips, in-app FAQ’s and user surveys.  Darryl Goede, CEO and founder of Sparkbox knows first hand how long and painful software development can be, however being able to use a low-code user engagement platform like Contextual allows his team to quickly respond to changes in user behaviour and maintain the love of Spark Pico users

     

    React Native shares the love!. At Contextual we are noticing emerging B2B apps are trending towards Android particularly in Asia and South America however what we are also seeing is a preference for React Native for the development of both Android and IOS business apps.  This is great news for Product Teams looking to accelerate their apps across both iOS and Android platforms.  The good news is Contextual provides a simple easy to implement solution for creating and targeting mobile and web application user onboarding guides and walkthroughs and in-app contextual tooltips, FAQs and user surveys across each operating system.

  • Mobile app user onboarding walkthrough guides ever more critical as spending on non-gaming apps overtakes games for the first time ever

    Mobile app user onboarding walkthrough guides ever more critical as spending on non-gaming apps overtakes games for the first time ever

    Spending on Apps Overtakes Games on Apple’s Platform for the First Time Ever

    A strong lead indicator that consumers are depending ever more on mobile phones to conduct their day to day lives is borne out by the latest Sensor Tower Q2 2022 Data Digest: U.S. which reports that spending on Apps Overtakes Games on Apple’s Platform for the First Time Ever.

     U.S. consumer spending in non-game mobile apps “pipped” spending in mobile games for the first time ever in the second quarter of the year to $3.4 billion.

    Both traditional bricks and mortar businesses and technology led firms are increasingly realizing the potential for greater customer engagement by achieving tenancy on their customers handheld devices.

     However despite the massive amount of investment pouring into the development of apps achieving success it’s not as easy as just launching an app! Over 70% of new app installs are used just once and then abandoned and studies have shown that the drop off rate after a free trial period can be as high as 60%. [5 Tips on how to reduce Mobile user churn]

     The apps that have survived that initial install and free trial period Gauntlet of Death and become part of the latest success numbers have achieved this by helping their users achieve Activation by shortening the time to “Initial Value” via effective mobile user onboarding strategies and maintained a path of “Realised Value” through effective in-app user engagement via ToolTips, new feature announcements, in-app FAQs and User Surveys.

     Sensor Tower also reported that the preferred revenue strategy adopted by B2B and B2B2C mobile apps have also proven to have had a significant impact on these numbers.

     The comparative difference between the two sectors (with $3.3 billion spent on mobile games) puts the delta in spending between the two at a mere $100M. However, the difference in comparative growth rates with gaming apps on 20% v non-game mobile apps at 40% compound annual growth rate has non-gaming apps on a trajectory to grow to almost $15B and increase the delta in spending between the two by almost $1B in 2023.

    These numbers will place product teams and software developers of B2B and B2B2C mobile apps under even greater pressure as they seek to take advantage of this phenomenal growth.  Apps that do not have an effective contextual mobile user onboarding walkthrough strategy will struggle to claim their share.  Established mobile and web apps that do not have in-app messaging and tooltips to help guide users find new features and nudge users towards deeper engagement with existing features will lose ground to competitors.

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