Did you know that it costs five times as much to attract a new customer, than it does to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby reduce dependency on customer acquisition costs to grow your business.
Users are increasingly disinclined to get the help they need from product knowledge base resources with over 60% relying on Google for app support increasing the likelihood of user churn.
Continuous onboarding means engaging and helping users with contextual mobile and web tooltips, new feature announcements and in-app help throughout their lifecycle.
