Contextual was designed for Apps to make onboarding, education and Feature Discovery simple and code-less. Most commonly the use of Tips and Tours to nudge
A key part of a user’s journey that Contextual helps out with are Feature Discovery and Feature Adoption. Typically this is (a) announcing new features,
Canva is one of the fastest growing companies around and now has 500 staff. I recently interviewed Robert Kawalsky who’s startup Zeetings, was acquired by Canva