Category: statistical significance

activation

For mobile user onboarding. Does the world really love Android more than Apple?

Smartphone manufacturers are clearly the earliest proponents of sophisticated digital product adoption techniques like mobile user onboarding flows and product walkthroughs but how are they

July 24, 2022

The Truth about A/B Testing

Last Thursday 100+ people crammed into a fireside on Growth and Product.** This blog post covers the conundrum of Statistical significance in A/B experiments: 1.

March 2, 2020

Onboarding A/B Tests – the math by example

In the previous post I ran through why it makes sense to run onboarding experiments and measuring them under an A/B or A/A/B methodology. I

May 23, 2017